The W’s

Written by Valerie Vanity, 1008 days ago, Comments

The who, what, where, when, and why of your favorite brands.

Who?

Sue Katz and Lisa Thurman with the help Sandy Incardona

What?

“High performance products, that offer flawless results, from their cult favorite concealer to their skin-smoothing mineral foundation and wearable palette of color.”

Where?

They have a studio based out of Libertyville, Illinois and you can purchase AmazingCosmetics online here or at Sephora and on QVC.

When?

Sue and Lisa began their joint business venture in 1999.

Why?

“With a shared passion for makeup the pair had always felt that a woman’s complexion should not just be treated in the skin care process but with her cosmetics as well. They agreed that with a perfect canvas, every woman can go without much else and still look flawless. So when they found themselves constantly disappointed by their concealers, a complexion necessity, they decided to combine their business sense and makeup knowledge and pioneer their own brand starting with the AmazingConcealer.”

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About Valerie Vanity

I am a freelance makeup artist and a stay at home mom, I LOOVVVVEEE all things beautiful and sparkly. There are very few looks that I wouldn’t try to pull off, and I just love playing with makeup. I was inspired to start this blog when I found that I couldn’t really find very many beauty bloggers out there that are willing to speak in layman’s terms (took me forever to get the hang of “warm grey with a subtle blue shift”. The funny thing is, now I talk like that! But I do my best to describe techniques and products in way that doesn’t confuse or intimidate.